SHOW UP ONLINE AS YOURSELF. CONSISTENTLY.
Registration ends in
An experience to foster internal transformation. We'll explore the deeper barriers & then show up authentically online without abandoning yourself or feeling fake.
467 therapists & helpers came through the first two cohorts.
Last cohort this year · Registration ends Oct 4 at 11:59pm CDT · Live kickoff Monday, Oct 5 at 12pm CDT
From round 1
467 students in cohorts one & two. Here’s what they said after.
Tap a face to hear it from them
Straight from my inbox — tap to enlarge
“This is the best webinar I've ever attended, no lie.”
“6 years of my own internally dedicated work condensed in the best hour ever with the focus of creativity.”
“The experience has brought my creativity alive again. Very grateful.”
“Just one week in, and it has been AMAZING. The internal transformation is real.”
“I would not be posting regularly without this support and prompts. Can I pay to stay?!”
“The depth in your guidance has been life changing & the community we have built has been incredibly special.”
A quick word from Blake about Cohort 3
You have a full notes folder of half baked ideas.
Posting on social can feel like you're being in-authentic
You know you have something worth saying but just get bogged down.
That's more of a visibility wound than a strategy problem. And it's exactly what this is built for.
// the outcomes
What happened when I stopped performing.
When I started showing up more authentically, here's what followed in about 7 months
This part feels weird tbh. I know metrics aren't end all be all, but my marketing friends tell me I need to put these numbers here to show "proof." Ugh lol. Take what you want, leave the rest.
No team. Just me, my phone, and finally saying what I actually think.
As seen in · written for · collaborated with
The shape of it
Here's how it works.
MON, OCT 5 · 12PM CDT
Live 90-min Kickoff — The 3 Paths to Creativity Framework Session, ending with the Location Exercise (guided, in real time).
WED, OCT 14 · 12PM CDT
Live Bonus Call + Breakout Rooms — a week-two session built for real connection in small rooms with people who get what you're trying to do.
MON, OCT 19 · 12PM CDT
Live Midway Call — for when the part of you that wanted to stop shows back up around week two. We name it and move through it together.
FRI, OCT 30 · 12PM CDT
Live Ending Call — the experience ends but you keep going. How to carry what you built forward.
EVERY SUNDAY
5 prompts a week for 4 weeks — 3 to post, 2 for you — delivered to your inbox in a printable PDF. The first email lands Sunday, Oct 4 and sets up the Monday kickoff call.
+ Connection, built for how you actually work.
Connection happens live across four calls, including a week-two session built around small breakout rooms. You'll be in real rooms with the people who get what you're trying to do — small enough to actually see each other.
467 therapists & helpers came through the first two cohorts.
Let Me Shoot it Straight
Let's clarify what this experience is — and what it's not.
This is
- A space to trust your voice and show up online as yourself — consistently
- The integration of inner work + real action. Some prompts are for reflection. Some are for posting. Both matter.
- Built for helpers who feel fake when they market themselves, or freeze before they ever hit publish
This is not
- A "grow 10K followers" or "make $10K in 30 days" experience
- Content that preys on your fear of falling behind
- A promise of growth. It's a promise of the confidence that makes growth possible.
A few more things this isn't —
It's not an editing course. There are prompt structures, examples, and a toolkit to get you moving. But I'm not here to teach you CapCut or the "perfect" time to post. The block is the internal stuff that stops you from using any tool at all and that's what we work. BUT, maybe there's some surprise technical videos from me in there :)
It's not a container where I'm coaching you one-on-one. I run all four live calls, I wrote every prompt, and connection happens live in the calls and breakout rooms. I'm not able to engage with everyone individually — I'm a therapist with a full practice and a family.
This is built so you're held by the prompts, the live rooms, and a group of people doing this right next to you. Come in expecting that, and it delivers. I'd rather tell you exactly what this is now than have you find out in week two.
Most courses sell you an outcome. This one builds the person who can create from the inside out.
The question isn't whether you have something worth saying. You already know you do.
If you're a HEART-LED CREATOR — showing up online feels different for you.
You got into this work because you have something real to offer. But when you try to show up online authentically & ethically, it feels performative, fake, or it never makes it out of your head at all. That was me. And I realized it's a visibility wound, not a strategy problem. Which is what this experience is built for.
Most content programs try to fix the outside. This one starts somewhere else.
Who's teaching this
Blake, LMFT
Licensed therapist in private practice. Husband. Girl Dad. Enneagram 9. Entrepreneur.
I went into the helping profession partly because of my own wounds. An attachment strategy that taught me pretty early to attune to everyone else at the expense of myself.
Then I got online and did the exact same thing to an invisible audience... overthinking every post, trying to meet everyone watching, and performing for people I'd never meet.
When I stopped, things changed. Not just the numbers but the joy in creating came back. Real friendships formed. Collaborating with publications & brands I really respect came. I started to get clarity on who I'm actually called to serve and I even got a freaking book agent. 🤯
Showing up consistently online, believing I had something worth saying, made those things possible.
Sound familiar?
You know this loop.
The caption that's still sitting in drafts.
"Reel idea" saved in your Notes app 753 times. (Someone actually counted.)
Post and ghost — then check 500 times to see if anyone liked it, or if you pissed someone off.
A graveyard of ideas that's full and getting fuller.
200-view jail.
And when all else fails: "someone else always knows more," so you go get one more certification instead of posting the thing.
None of that is a discipline problem. It's what happens when you try to show up before the part of you that learned it wasn't safe to be seen feels safe enough to let you.
You don't have to heal first. You don't have to feel fearless. You get to create scared — with your people right beside you.
Why you're stuck
You're not stuck because you don't know enough.
I'm launching this now, but it really started on my Apple Notes app in February of 2024. I noticed this pattern with clients where they either shut down completely or pushed through until they burned out. Then it dawned on me…
It's the same pattern for our creativity.
01
The Shutdown
Inspiration → excitement → fear and/or shame → those feelings take over → excitement dies → the idea never makes it out. You have a folder of content you've never posted. Some of it is from years ago. It's good. It just stays there.
02
The Burnout
Inspiration → excitement → fear → push through anyway → ignore the discomfort → post → feel fake → keep going → burn out and stop. You took a course. You posted for a while. It felt performative. You quit.
03
The Integration← What the experience builds
Inspiration → excitement → fear and/or shame → turn inward with curiosity and compassion → engage what those feelings are carrying → create from your actual Self. Regulated. Real. Consistent. This is path three. This is what we foster in the next 4 weeks.
Path three is what the next four weeks builds toward. Here's exactly how.
The full breakdown
For those who want the deets.
01
Mon, Oct 5 at 12pm CDT · Live on Zoom · Replay available forever
Part of the 3 live calls — $300 value
The 3 Paths to Creativity — Live Kickoff
The live 90-minute kickoff.
Part 1
- The honest version of my story (not the follower count version) -- the self-abandonment version
- The three paths to creativity framework and where you are right now
- What the integration of authentic and strategic actually looks like in practice
- Real examples from my own content, broken down live in the room
- What the next 4 weeks looks like and why it's built the way it is
PART 2 - THIS IS WHERE MY THERAPIST PARTS GET TO SHINE
The Location Exercise — an experiential exercise we'll go through together in real time that slows you down, grounds you in yourself, and gets you clear on where you are where you want to be in this season. You'll end this guided practice with one clear invitation to get you there.
02
Every Sunday beginning Oct 4 · 4 weeks · Delivered to your inbox
$75 value
5 prompts per week — for 4 weeks.
3 are video experience prompts — designed to get something real out of you and onto the internet. 2 are inner work prompts — for journaling, reflection, or processing with someone you trust. Not everything needs to become content. You're a soul, not a machine.
Every Sunday, all 5 prompts are delivered to your inbox in a printable PDF. The first email lands Sunday, Oct 4 — it includes week 1's prompts and sets up what the Monday kickoff call will cover.
INNER WORK PROMPTS — FOR YOU
Alongside the posting prompts, the internal reflection prompts are purely for you, not for your audience. Reflection prompts. Journaling prompts. Questions to sit with, share with a trusted person, or process however feels right.
You don't have to turn everything into content and not every moment of connection with yourself needs to be optimized. The inner transformation is its own point.
By the final week
Real pieces of content that sound like you. Internal work that goes beyond content creation. Ultimately-- a fundamentally different relationship with showing up — online and in yourself.
03
Wed, Oct 14 at 12pm CDT · Live on Zoom · Replay forever
The Bonus Call + Breakout Rooms
A live week-two session built around small breakout rooms. You'll be in real rooms with the people who get what you're trying to do — small enough to actually see each other and connect.
04
Mon, Oct 19 at 12pm CDT · Live on Zoom · Replay forever
The Midway Call
Around week two, the part of you that wanted to stop shows back up. This live call names exactly what that feels like and why, and pre-regulates you through the hardest stretch. Like a friend handing you water at the halfway point of the marathon — except this time we're in the room together.
05
Fri, Oct 30 at 12pm CDT · Live on Zoom · Replay forever
The Ending Call
The experience ends but you keep going. This final live call is about how to land what you've built and carry it forward. October is the beginning of something for you.
06
Connection, built for how you actually work.
Being a helper is already isolating. Building an online presence on top of that — ethically, authentically — can be lonelier still.
I'm part of a small group of therapist-creators, and that peer support has been one of the most valuable things in my professional life. That's what I want you to have here.
This round, that connection happens live. Across four calls — including a week-two session built around small breakout rooms — you'll be in real rooms with the people who get what you're trying to do. Small enough to actually see each other. Therapists, coaches, spiritual directors, yoga instructors, counselors, creators, and healers, in the room with you at the same time.
You've been doing this alone long enough.
467 therapists & helpers came through the first two cohorts.
Everything above is designed to get you to one place: pressing publish real things that sound like you.
i'll be real with you
I'm not your content marketing bro.
I'm a licensed therapist still seeing clients in private practice in Nashville. The Three Paths Framework didn't come from reading about content creation. It came from watching real clients shut down or burn out — and then realizing I was doing the exact same thing every time I tried to post. I'm also building a mens mental health company with my best friend. Turns out entrepreneurship is not nervous system friendly but I have too many ideas. 🫠
I'm a creative at heart. I used to manage an art gallery, did photo and video and website building and personal branding... and the list goes on. I've followed the marketing bro's for years and I was getting so exhausted. So I've been trying to do the opposite of what most content advice tells you to do.
And I have the actual clinical training to explain why that worked for me. And how it can for you too.
You have been trained to hold space for others. You know what it means to show up for someone and you do it well. This experience is about learning to do that for you without losing yourself in the process.
Bonuses
2 PRODUCTS BUNDLED IN AT NO EXTRA COST
Trusted by 494 therapists & helpers
Bonus · $37 value
Creative Toolkit
Clarity workbook, storytelling templates, ethical hook bank, AI guide for therapists, and a 7-day creative exercise. Everything you need to actually make the content the prompts are asking for.
Bonus · $59 value
Personal Brand Blueprint
A guided experience to clarify your voice, audience, and message so you know exactly who you're talking to and what makes you unmistakable online.
Read this before you buy.
This is for you if
- You're a Therapist or Helper who knows you have something worth saying — and keeps stopping yourself before it gets out
- You've tried posting before and it felt wrong, fake, or like you were playing a character that wasn't you
- You care about doing this ethically and authentically — not chasing virality or performing for an algorithm
- You understand that transformation takes reps, not just information — and you're ready to actually do the work
- You want to show up online in a way that connects with real people and makes a real difference
This is not for you if
- You want a follower count guarantee or a revenue promise
- You want to "learn about content" without making any
- You're looking for someone to build your content for you
- You expect polished, professional results by week one
- You want the outcome without the inner work — this experience goes deeper than output
If you're still reading, you already know which column you're in.
Add it all up.
You've been doing the work in the room for years. October is the month you show it. Consistently.
$249
Pay in full
This is the last Something Worth Saying cohort of 2026. · Registration ends Oct 4 at 11:59pm CDT · Live kickoff Monday, Oct 5 at 12pm CDT
If you're still on the page, something landed. Let me answer what might be in the way.
Questions.
No. Every Sunday, you'll get one email with a printable PDF containing that week's 3 experience Prompts — posting prompts designed to get something real out of you and onto the internet — plus 2 Inner Work Prompts that aren't about posting at all. The first email lands Sunday, Oct 4 and sets up what we'll cover on the Monday kickoff call. Show up how you can.
All four live calls — the kickoff (Mon, Oct 5 @ 12pm CDT), the bonus call with breakout rooms (Wed, Oct 14 @ 12pm CDT), the midway call (Mon, Oct 19 @ 12pm CDT), and the ending call (Fri, Oct 30 @ 12pm CDT) — are recorded and the replays are yours forever. You won't miss a thing.
Yes. The room in Round 1 was global and way bigger than just clinicians — coaches, spiritual directors, a speech pathologist, even a founder writing a book. If you're a heart-led creator trying to show up online without abandoning yourself, you belong here.
Platform doesn't matter. The experience is about showing up as yourself online — wherever that is for you.
Yes. I run all four live calls, including the week-two breakout-room session, and I wrote every prompt. This round, connection happens live in those calls and breakout rooms — not in an always-on community feed. You'll be in real rooms with me and with the people doing this right next to you.
This is the final Something Worth Saying cohort of 2026. There may be another in 2027, but nothing's promised.
The Inner Work Prompts don't expire. The experience Prompts don't expire. The replay is forever. Come back whenever you need to. The work will be here.
This isn't a tech course. If you can send an email, you can do this experience.
No refund is available. I'm a small team — aka it's all me. And I have a full private practice so I honestly don't have the capacity to manage dissatisfaction. I'm putting a lot of intention into this, and you're choosing to invest in yourself.
p.s. if you only read one thing
I know what it feels like to want to do this — and also want to talk yourself out of it before you even start.
I know what it's like to have something worth saying and not be able to get it out of your head and into the world without it feeling wrong. Too clinical. Too personal. Too much. Not enough.
The fear of being seen is real. And I understand it — not just from my own experience, but from years of sitting with people who learned early that being fully themselves wasn't safe. That wound doesn't stay in the therapy room. It follows you into the studio when you're trying to hit record.
This experience doesn't drown that in volume. It works with it. Understands it. And creates from the other side of it.
Ready? Let's go. — Blake
“This is quite valuable for ANYONE seeking a creative life — I'm not a therapist, btw.”— Three-time founder, Cohort 1
Last cohort this year · Registration ends Oct 4 at 11:59pm CDT
Stop waiting to feel ready.
You've been ready. You just needed a path that doesn't require abandoning yourself to walk it.
$249
Replay forever · Live kickoff Monday, Oct 5 at 12pm CDT